While Obama Waffles takes aim at Obama's politics by poking fun at his public remarks and positions on issues, it also plays off the old image of the pancake-mix icon Aunt Jemima, which has been widely criticized as a demeaning stereotype. Obama is portrayed with popping eyes and big, thick lips as he stares at a plate of waffles and smiles broadly.
Placing Obama in Arab-like headdress recalls the false rumor that he is a follower of Islam, though he is actually a Christian.
On the back of the box, Obama is depicted in stereotypical Mexican dress, including a sombrero, above a recipe for "Open Border Fiesta Waffles" that says it can serve "4 or more illegal aliens." The recipe includes a tip: "While waiting for these zesty treats to invade your home, why not learn a foreign language?"
The novelty item also takes shots at 2004 Democratic nominee John Kerry, Obama's wife, Michelle, and Obama's former pastor, the Rev. Jeremiah Wright.