'President-elect Barack Obama is on his way to the big screen, thanks to a deal between MSNBC and Screenvision that will put the news channel's inaugural coverage in 27 theaters around the country. Free tickets are being handed out via MSNBC.com to see the inauguration and parade from 11 a.m.-3:30 p.m. ET at the 27 theaters run by 11 exhibitor partners in 21 markets. Midday Tuesday isn't necessarily a big movie time, so it helps to fill the theater -- and boost popcorn and soda sales -- at a time when it's not usually busy.' (Hat tip: Andy Barr)
Source: Mike Allen's Politico Daily Playbook
quarta-feira, 14 de janeiro de 2009
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