For a guy who just four years ago was running his first statewide campaign, Barack Obama has made startlingly few missteps as a presidential candidate. But the moment Obama would most like to take back now, if he could, was the one last April when, speaking to a small gathering of Bay Area contributors, he said that small-town voters in Pennsylvania and other states had grown “bitter” over lost jobs, which caused them to “cling to guns or religion or antipathy toward people who aren’t like them.” That comment, subsequently posted by a blogger for the Huffington Post, undercut one of the central premises of Obama’s campaign, an argument he first floated in his famous 2004 convention address — that he could somehow erode the tired distinctions between red states and blue ones and appeal to disaffected white men who had written off national Democrats as hopelessly elitist. Instead, in the weeks that followed, white working-class primary voters, not only in industrial states like Pennsylvania but also in rural states like Kentucky and West Virginia, rejected his candidacy by wide margins, and he staggered, wounded, toward the nomination.
“That was my biggest boneheaded move,” Obama told me recently. We were sitting across from each other on his plane, the one with the big red, white and blue “O” on the tail, flying some 35,000 feet above Nebraska. “How it was interpreted in the press was Obama talking to a bunch of wine-sipping San Francisco liberals with an anthropological view toward white working-class voters. And I was actually making the reverse point, clumsily, which is that these voters have a right to be frustrated because they’ve been ignored. And because Democrats haven’t met them halfway on cultural issues, we’ve not been able to communicate to them effectively an economic agenda that would help broaden our coalition.”
Obama was wearing his classic starched white shirt (how many of those shirts does he have, exactly?), along with a tie the color of a robin’s egg. One on one, he has a crisp and effortless conversational style; his answers are thoughtful, but you rarely glimpse the thought process itself, the internal calibrations that every politician is constantly making. The only outward sign that Obama is laboring over his formulations is the way he will often elongate the word “and” for several seconds, a processing hitch that enables him to preview in his own head what he is about to tell you, like one of those five-second delays the networks use so they can bleep out profanity.
“I mean, part of what I was trying to say to that group in San Francisco was, ‘You guys need to stop thinking that issues like religion or guns are somehow wrong,’ ” he continued. “Because, in fact, if you’ve grown up and your dad went out and took you hunting, and that is part of your self-identity and provides you a sense of continuity and stability that is unavailable in your economic life, then that’s going to be pretty important, and rightfully so. And if you’re watching your community lose population and collapse but your church is still strong and the life of the community is centered around that, well then, you know, we’d better be paying attention to that.”
In a few minutes, Obama would arrive in Colorado for a campaign stop, followed by another in Nevada — two critical states that neither of the previous two Democratic nominees, Al Gore and John Kerry, came all that close to winning, largely because of their abject failure to connect with white men, especially lower- and middle-class men in rural and exurban counties. A few weeks earlier, I watched Obama campaign in the coal country of Appalachian Virginia, where no one I talked to could remember ever seeing a Democratic nominee come through town. I asked Obama how he thought he could convey to these voters that he was not, in fact, an anthropological observer of the culture. Four years ago, Kerry, a man who was once actually pretty comfortable holding a semiautomatic weapon, donned his hunting gear and traipsed into the woods of Ohio, trailed by cameras, to shoot some geese. The stunt made him look absurd, like an investment banker at rock-’n’-roll fantasy camp.
“First,” Obama said, “you have to show up. I’ve been to Elko, Nev., now three times.”
“Elko?” I asked twice, straining to hear him over the engine noise.
“E-L-K-O.” He sounded vaguely annoyed, as if I had just confirmed something about the media he had long suspected. “That, by the way, is the reason we got more delegates out of Nevada, even though we lost the popular vote there during the primary. We lost Las Vegas and Clark County, but we won handily in rural Nevada. And a lot of it just had to do with the fact that folks thought: Man, the guy is showing up. He’s set up an office. He’s doing real organizing. He’s talking to people.
“No. 2 is how we talk about issues,” Obama went on. “To act like hunting, like somebody who wants firearms just doesn’t get it — that kind of condescension has to be purged from our vocabulary. And that’s why that whole ‘bittergate’ episode was so bitter for me. It was like: Oh, this is exactly what I wanted to avoid. This is what for the last five or six years I’ve been trying to push away from.”
As we talked, consequential events were reshaping the world below. At that very moment, Republicans in Washington were scuttling a $700 billion emergency plan for Wall Street, causing the markets to hemorrhage more value in a single day, in terms of sheer dollar amounts, than at any time in American history and dragging the economy back into the center of the campaign — precisely where John McCain and the Republicans didn’t want it. And yet, what Obama and I were discussing, this cultural disconnect between Democrats and large swaths of white men, remained a lingering and crucial question. It now appeared that the only thing that could still threaten Obama’s march to the presidency was the same resistance from these voters that had, at the last moment, dashed the dreams of both his Democratic predecessors. Gore and Kerry tried, somewhat dutifully, to prove their cultural affinity for regular white guys; when that didn’t work, they tried to change the subject to policy platforms instead, hoping in vain that voters would just sort of forget about all that guns and church stuff. In both cases, that failure translated directly into defeat. According to exit polls in 2004, Kerry lost white men by a crushing 25-point margin.
Given the fact that he is not, in fact, a white male, Obama would seem to face an even-less-forgiving landscape among white-male voters. While voters overall give Obama the advantage over John McCain when asked which candidate is better equipped to navigate these tumultuous economic times, Gallup polls throughout the summer and into the fall consistently showed McCain with a double-digit lead among white men who haven’t been to college.
And yet Obama has persevered, devoting far more time and money than either of the last two Democratic nominees on an effort to persuade working-class and rural white guys that he is not the elitist, alien figure they may be inclined to think he is. The Obama campaign has more than 50 state offices throughout Virginia, a state no Democrat has seriously contested since Obama was a teenager. In Indiana, there are 42 offices; in North Carolina, another 45.
Mathematically, Obama can probably win the election without winning any of these states — or Nevada or Montana or any of the other conservative states where he has campaigned in the past several months. What he probably can’t do, if he doesn’t convert enough voters to throw at least a few traditionally red states into the blue column, is get beyond what he dismissively refers to as the “50-plus-1” governing model, the idea that a president need only represent 50 percent of the country (plus 1 additional vote) to command the office. From the start, Obama has aspired not simply to win but also to stand as a kind of generational break from the polarized era of the boomers, to become the first president in at least 20 years to claim anything more than the most fragile mandate for his agenda. Absent that, even if he wins, Obama could wake up on Nov. 5 as yet another president-elect of half the people, perched uncomfortably on the edge of an impassable cultural divide.
WHEN LYNDON JOHNSON SIGNED the Civil Rights Act of 1964, he famously predicted that his party had just signed away the South for a generation to come. In truth, the outcome was more profound than Johnson could have imagined. The culture war, whose Bunker Hill was the campus quad of the 1960s, soon spread to just about every region of the country, where rural and working-class white voters, already anxious over economic change, recoiled at the vehement strain of antimilitary, antiestablishment liberalism that took hold of the Democratic Party in the era after Selma and Saigon. The effect, especially on the presidential level, was immediate and drastic. In the 32 years before Johnson made his pronouncement, Democrats controlled the White House for all but 8 of them, and only twice — in 1948 and 1960 — had the Democrat won by what could be considered a narrow margin. In the four decades since, only two Democrats have managed to get elected, and only one has claimed a majority of the popular vote. (This was Jimmy Carter, who eked out exactly 50.1 percent without winning a single state west of Texas.) By the turn of the century, almost completely driven from the South and West, Democratic presidential candidates had taken to focusing all their efforts on an ever-shrinking pool of coastal and industrial states.
Obama, though, has talked from the beginning about running a “50-state” campaign, and he has spent considerable time and money in more culturally conservative parts of the country where Democrats rarely, if ever, venture, from Elko and Appalachia to Billings, Mont., and Las Cruces, N.M. To a large extent, this reflects Obama’s personal conviction about modern politics, which he first laid out in his 2004 convention speech when he talked about worshiping “an awesome God in the blue states” and having “gay friends in the red states.” He told me, when we talked, that Washington’s us-versus-them divisions had made it impossible for any president to find solutions to a series of generational challenges, from Iraq to global climate change. “If voters are similarly polarized and if they’re seeing two different realities, a Sean Hannity reality and a Keith Olbermann reality, then we’re not going to be able to get done the work we need to get done,” Obama said.
It is also true, however, that a series of circumstances beyond his control have conspired to make a truly national campaign more feasible for Obama than for any Democrat since Carter ran in the dark days after Watergate. First, of course, there is the national sense of despair over the Bush era, which has made the president more of a uniter than he ever intended and which has enabled Democrats to get a hearing in parts of the country where they were being run off the land 10 years ago. Then there’s the advent of the Internet as a veritable money vacuum, which has enabled Obama to raise more money than any Democrat in history (about $460 million, at last count), meaning he can afford to pour some resources into states he has only a remote chance of winning. Perhaps most important, though, Obama’s campaign has also been able to take advantage of a drawn-out Democratic primary campaign that came through all 50 states before it was over — a draining experience that nonetheless established networks of volunteers and newly registered Democratic voters in states that in any other year would have been overlooked. In three states — Texas, Indiana and North Carolina — more people voted in Democratic primaries this year than voted for Kerry on Election Day in 2004.
For Obama’s political advisers, expanding the electoral map is not about making a philosophical statement; it is simply a strategic imperative. Presidential campaigns, after all, are about getting to 270 — the minimum number of electoral votes needed to win. In relying on the same 20 or so winnable states over the past few elections, Democratic nominees have given themselves almost no margin for error. By contrast, Obama’s campaign, in addition to fighting for the usual complement of about a dozen swing states, has shifted considerable resources into a group of states — the list has, at one time or another, included Virginia, North Carolina, Indiana, Montana, Nevada, North Dakota and Georgia — that haven’t been strongly contested for at least three elections, if not longer. (Alaska was on the list, too, until McCain chose Sarah Palin as his running mate.) The idea here is that the more states you put in play, the more permutations there are that lead to victory.
“If you expand the map, you improve your chances,” David Axelrod, Obama’s lead strategist, told me recently. “We didn’t want to be in that same dreary position where the entire election hinges on three states, and you stay up all night waiting to see who won them.”
Let’s assume, for the sake of argument, that Obama starts with the same relatively safe 19 states (plus the District of Columbia) Kerry won in 2004, along with Iowa, which Gore won and where polls have shown Obama comfortably ahead. He could actually prevail without winning either of the two big perennial battleground states, Ohio and Florida, simply by winning Indiana by itself or by winning both New Mexico and Virginia. It is McCain, in fact, who, having earlier this month abandoned a foray into blue-collar Michigan, seems now to be facing the more restrictive map, betting on the notion that he can hold just about every reliably Republican state while also winning in battlegrounds like Florida and Ohio.
At times during these final months of the campaign, though, Obama’s optimism about the impermanence of blue and red shading has run up against the hard reality that after 40 years of culturally divisive politics, colors don’t easily bleed. Before the conventions, for instance, most polls in North Dakota showed McCain in front by only a few points. When I spoke to Byron Dorgan, the Democratic senator from North Dakota, last month, he sounded ecstatic about Obama’s multiple trips to the state and the more than $400,000 the campaign had already dumped into ads there. “I think it’s the first time you’ve turned on a television set and seen a persuasion ad for a Democratic candidate,” Dorgan said.
Not a week later, however, a new round of post-convention polls showed McCain opening up a double-digit lead in North Dakota, and the Obama campaign abruptly pulled its ads. Dorgan called me back. “I do think this is going to come back to be a fairly close race in North Dakota, but I understand we need the resources in some of the other battleground states at this point,” he said, sounding resigned. “I just called to say, ‘Never mind.’ ”
THE ONE STATE THAT NO ONE expects Obama to surrender before Election Day is Virginia, which may be the most critical of what the Obama campaign labels its “nontraditional” battleground states, both symbolically and mathematically. Like North Dakota, Virginia hasn’t voted for a Democratic nominee since Johnson beat Goldwater. (It was the only state of the Old South to go with Gerald Ford over Carter in 1976.) But the onset of the postindustrial economy has probably wrought more change on Virginia in the last 15 years or so than the state saw in the half-century before that. The new technology corridor running along I-66 in Northern Virginia, just across the Potomac River from Washington, is one of the nation’s most vibrant, and the self-sustaining exurbs growing up around it have rapidly transformed horizons of farmland into expensive town-house clusters and strip plazas. (The area now boasts such high-end stores as Tiffany, Gucci and Hermès.) New exurbs in the central part of the state aren’t far behind, populated by commuters who work in corporate offices in Richmond, the capital of the old Confederacy. Of the 100 fastest-growing counties in the country, 6 of them are in Virginia.
The influx of new residents — many of them highly educated, some of them recent immigrants — has created in Northern Virginia one of the nation’s more reliable and rapidly expanding Democratic voting blocs. In the more socially conservative south and southwest of the state, however, where manufacturing towns once thrived and coal miners once worked the Appalachian seam, the population has been falling steadily as high-school graduates strike out in search of stable work elsewhere. Not surprisingly, the number of statewide voters identifying themselves as Democrats has risen sharply over the last two years, far outpacing Republican growth. The last two governors have been Democrats, and come January — when Mark Warner, the former governor, is widely expected to replace John Warner (no relation) in Washington — both of its senators will likely be Democrats, too. John Kerry lost the state by nine points in 2004, but that was a relatively small margin when you consider that he never bothered to contest it. The McCain campaign is concerned enough about holding onto Virginia, where polls this month showed Obama pulling ahead, that it recently opened 10 new offices there.
Any Democrat who wants a general blueprint for how to win Virginia need only look to election maps from the last few statewide elections, in which the voters narrowly installed Tim Kaine as governor and Jim Webb in the Senate. First, you have to pile up huge margins among liberal voters in the state’s Democratic strongholds, most notably the inner suburbs of Northern Virginia, where Kaine captured more than 60 percent of the vote in his race. (In the southeastern part of the state, black voters are a major Democratic constituency; overall, African-Americans could account for close to a fifth of the statewide vote.) Next, you want to pull off wins in the exploding exurban counties in Northern Virginia and at least come close in the exurbs outside Richmond. Finally, in order to make the overall math work, you have to hold down your losses in the rural areas to the south and southwest. That probably means capturing at least 40 percent in the economically devastated, gun-loving countryside that borders North Carolina and Tennessee to the south and Kentucky and West Virginia to the west.
Obama should have at least a good shot at achieving the first two of those objectives. His campaign says it’s on pace to register as many as 200,000 new voters in reliably liberal parts of the state, and most analysts expect black voters to come to the polls in higher numbers for Obama than they have for other Democrats. For turnout, the campaign is relying on some 10,000 volunteers in the state, who are being trained to work in “neighborhood teams” that go door to door registering and lobbying voters. Obama’s campaign seems to have patterned its turnout effort after George W. Bush’s 2004 campaign, which employed a fervent volunteer network to churn out the suburban votes that put Ohio, among other states, into the Republican column.
In the mostly white exurbs, meanwhile, the economy alone should guarantee Obama a better hearing than Kerry could have expected. Like their counterparts in other states, young Virginians began moving into the exurbs over the last decade in search of something closer to their parents’ version of the American dream. In the cities and suburbs where many of them grew up, housing prices were rising so rapidly that they couldn’t afford to live in the towns with large lots and great schools. Farther out, however, in the brand-new exurbs that used to be farming towns, they found lower taxes, sprawling malls and affordable mini-mansions with driveways big enough for a couple of S.U.V.’s. For some Virginians, the extended commuting time to Richmond or Washington was worth the extra quality of life.
Perhaps no one is feeling as disoriented by the economic reversal of the past few years as these exurban voters, whose paradises are fast becoming prisons. They’re watching as the value of their stocks and homes plummets, even as the cost of filling up the tank and heating the house soars. Traffic congestion along the state’s main arteries has become a potent political issue, but fixing the problem requires more tax dollars. L. Douglas Wilder, the former Virginia governor and now mayor of Richmond, has seen the desperation rise. “They’re saying, ‘I’m working as hard as I’ve ever worked in my life, but I can’t save any money and I have to cut back, so what’s gone wrong here?’ ” Wilder told me recently. “People who think they had it made — doctors, lawyers, engineers — everybody is feeling the pinch.”
FOR A NATIONAL DEMOCRAT, the hardest part of the electoral formula is probably the last piece — holding one’s own in the sea of small towns in the southern and Appalachian regions of the state that are far more similar to the rest of the Deep South than they are to Virginia’s northern counties. Voters here haven’t known economic expansion in decades, and they seem to have decided long ago that neither party was especially serious about stopping the decline, or even knew how. There is a strong sense in these communities, and not unreasonably, of suffering endless condescension — a feeling that urbane America has already written off the rural lifestyle as a relic or, worse, as a joke. For that reason (and this is actually the point Obama says he was trying to make in San Francisco), cultural issues matter far more in the rural areas than they do in the exurbs, because voters see those issues as a test of whether politicians respect their values or mock them — a construct that Republican strategists have become expert at exploiting.
Democrats running for governor or the Senate can spend a lot more time shaking hands in these parts, working to distance themselves from the national party’s smug image, than can a presidential candidate, who also has to carry all of the extra baggage of the party’s stands on social issues — especially if he happens to be the first black nominee of either party. It probably isn’t encouraging for Obama that in this year’s Virginia primary, which he won easily, Hillary Clinton nonetheless dismantled him in the rural southwest. In tiny Dickenson County, along the western border with Kentucky, Clinton received 1,491 votes to Obama’s 210. Next door in Wise County, it was Clinton 2,310; Obama, 459.
Obama has responded to this challenge principally by doing precisely what he told me he had to do: he has shown up. The first thing he did as his party’s presumptive nominee in June, two days after closing out the final primaries in South Dakota and Montana, was to get on a plane and come to Bristol, Va., on the Tennessee border. He has returned twice more since then to the southern part of the state, and Joe Biden recently headlined a mineworkers’ rally there. Local Democrats told me that Obama’s campaign office in the old manufacturing town of Danville was so unusual for a candidate of either party that its opening was treated almost as a curiosity, as if a smoldering meteor had smashed into the town green.
No Virginia Democrat knows more about how to win over white rural voters than Mark Warner, whose “Virginia story” is now legend for national Democrats. Running for governor in 2001, when Republicans had a virtual monopoly in Virginia, Warner visited the southern areas of the state dozens of times, promising to revive local economies by bringing broadband lines through the region and luring high-tech companies. He not only cut his losses in those remote counties; he carried many of them outright. His proudest achievement as governor, or at least the one he talks about with the most enthusiasm, came just weeks before the end of his term (Virginia is the last state in the union to limit its governors to one term), when he induced two large high-tech companies to open facilities in the tiny southwestern town of Lebanon, bringing more than 700 jobs with them.
When I asked Warner, who has campaigned with Obama, what Obama needed to say to earn the trust of rural Virginians, he suggested Obama spend less time talking about economic despair and more time reminding voters of the hopeful things happening in southern Virginia.
“Celebrate Lebanon,” he said. “Celebrate that we’ve got a place for your community in the 21st century.” “Change” was a good slogan, Warner told me, and people surely wanted it, but you also had to give them a sense that you understood the challenges specific to their communities. “I’d like to hear him talk more about infrastructure, about broadband,” Warner said. “I think he’s still got to make the case that your kids shouldn’t have to leave your hometown to find a world-class job.
“People make a judgment about whether you really care or not. Is it just a drive-by, or are you really going to invest?”
IF YOU WANT TO GET TO LEBANON, a town of about 3,200, the easiest way is to fly into the Tri-City Airport on the Tennessee side of the Appalachians, then drive about 45 minutes northeast through some of the most gorgeous hill country in America. The back road that leads to Lebanon High School is lined with trailer-size houses on the edge of collapse, their front porches buckling in the sun. But then, as you approach the school, you see a few neat rows of brand new town houses, with prices in the high $200,000s — the unmistakable landscape of the new economy. Lebanon is slowly becoming a symbol of hope for towns all over the region that dream of turning southwestern Virginia, with its abundant land and cheap labor, into the next high-tech hub. Local counties have raised up a half-dozen “shell buildings” — essentially empty warehouses already connected to sewers and broadband lines — to attract businesses looking for ready-made space. Inspired by the influx of tech jobs, officials in the area have started what they call the Return to Roots program, in which they aggressively seek out qualified graduates who have moved away for other jobs and try to lure them back home.
Barack Obama came to Lebanon High for a town-hall meeting with voters on the Tuesday after Labor Day, marking the first time any presidential candidate stepped foot in the area since Jimmy Carter came to nearby Castlewood in 1976. The campaign made tickets available to its local offices a few days before the event, and a lot of the roughly 2,400 attendees waited in line to get them. As a result, most of the voters in the school gymnasium seemed to be committed Obama backers already.
The program opened with the validators. This is a critical part of Obama’s small-town strategy — getting respected surrogates to stand up and say that Obama is a guy you can trust. The first person on stage was Ralph Stanley, the 81-year-old legendary bluegrass musician, who was born in nearby Stratton and makes his home in Dickenson County. He unfolded a piece of paper and read, in a shaky voice: “I want to endorse Barack Obama as the next president of the United States. Thank you very much!” The gymnasium exploded. (When the candidate met Stanley backstage, Obama told him that he had some of Stanley’s banjo music on his iPod. Stanley nodded appreciatively, but a few minutes later he turned to a friend and asked, “What’s an iPod?”)
Stanley was followed by Cecil Roberts, the white-bearded president of the mineworkers’ union, who preached as if he were at a revival, putting Obama’s early years into a framework that southwestern Virginians could understand. “Moses was a community organizer!” Roberts thundered. “And yes, Jesus was a community organizer!” Then came Rick Boucher, the owlish congressman who represents Lebanon and its surrounding counties in Washington. “Senator Obama is a friend of coal and the thousands of jobs it brings to Southwestern Virginia,” Boucher assured the crowd. In fact, he repeated this line — “Barack Obama is a friend of coal” — no less than five times in 10 minutes.
Obama finally bounded onstage to an ovation that rocked the bleachers. He delivered a newly sharpened version of his basic rally speech, pacing the stage as he spoke, his pitch rising as he punctuated each point in a long list of indictments against the Bush years and John McCain. He stressed his own American story — the mother on food stamps, the grandfather who fought in “Patton’s army,” the father-in-law who worked a shift job with multiple sclerosis and never missed a day. The speech wasn’t appreciably different from one he would have given at an arena packed with 20,000 people in Philadelphia or St. Louis.
It was only after the speech, prompted by questions from the audience, that Obama tried to reassure the crowd — without ever referring to the “bitter” comment, of course — that he was not some San Francisco liberal who pitied rural people for their religiosity and their pastimes. One man wanted to know what Obama thought of those who looked down on Sarah Palin because she was evangelical. No doubt thinking of the persistent rumors still flying around the Internet that say he is a closet Muslim, Obama reiterated, for about the seven millionth time this year, that he, too, is a practicing Christian. “This is a nation of believers,” he said, “and I’m one of them.”
A teenage girl asked Obama what he might do specifically for rural America. I found it odd that Obama had to be prompted to address this question, but he warmed to it immediately, ticking off a list of public investments that his administration could bring to the region: broadband lines, school financing, the development of biodiesel fuels. He talked about creating more jobs for local students, “so when they graduate from college those kids can stay here and live in Lebanon instead of having to go and work someplace else.”
Having finished that thought, Obama suddenly straightened up, as if something else important had just occurred to him. “One thing I want to make clear while we’re on this topic of rural America,” he said, looking around the gym. “There are a lot of folks who come up to me and say, ‘You know, Barack, I like your economic plan, and I’m tired of George Bush, but you know, I got my N.R.A. mailing, and I’m worried you’re gonna take my gun away.’ ” Obama likes to do this — to momentarily inhabit the mind of some composite character and act out his side of the conversation — and he was met with knowing chuckles.
“I just want to be absolutely clear, O.K.? I just don’t want any misunderstanding when you all go home and you talk with your buddies, and they say, ‘Oh, he wants to take my gun away.’ You heard it here, and I’m on television, so everybody knows. I believe in the Second Amendment. I believe in people’s lawful right to bear arms. I will not take your shotgun away. I will not take your rifle away. I won’t take your handgun away.
“So if you want to find an excuse not to vote for me, don’t use that one!” Obama said, eliciting laughter and cheers from the crowd. “It just ain’t true!”
OBAMA ACHIEVED his main objective in Lebanon: he showed up where no modern Democratic nominee had before, taking on social issues and planting himself squarely in the mainstream, and he hit on the list of issues that Warner and others urged him to mention. When I caught up with Congressman Boucher not long after the event, he told me it had been “terribly important.” Boucher had recently commissioned a poll in his district, which he gave to the Obama campaign, and while he wouldn’t tell me any of the specifics, he did volunteer that McCain was “significantly ahead.” Still, the poll showed an unusually high number of undecided voters — perhaps not surprising given that in the Republican primary McCain lost badly to Mike Huckabee in the southwestern counties. “People are not enthusiastic about McCain,” he told me. “They want to get to know Barack Obama better. They’re waiting to be persuaded.
“The grapevine is the single most powerful form of communication in my district,” Boucher continued. “All those people in that gymnasium, I’ll bet every one of them went out and told 10 people, ‘Hey, he was terrific.’ ”
Still, it occurred to me that during his appearance in Lebanon, Obama did little more than briefly nod to a series of local concerns, as if he had been carrying around a list that needed to be checked off before he got back on his plane and headed east to Norfolk. “Keeping jobs at home” was a great applause line, but Obama didn’t betray any awareness of the novel public programs that might make that goal possible, like the shell buildings or the Return to Roots campaign. Far from celebrating Lebanon, as Warner suggested, Obama made only passing reference to the new jobs that were revitalizing the town, a success story that would seem to have justified his coming there in the first place. Obama mostly made the same general appeal he was making in more diverse and liberal parts of the country, with a few perfunctory detours along the way.
It is often said in politics that a candidate’s strength is also his weakness. Obama’s greatest asset as a candidate, the trait that has enabled him to overcome both a thin résumé and the resistance of his own party’s establishment, is his placidity. Even more than through his ability to give a rousing speech (plenty of other candidates, from Ted Kennedy to Howard Dean, could do that), Obama has differentiated himself from recent Democrats by conveying a sense of inner security that is highly unusual in a business of people who have chosen to spend every day asking people to love them. He does not seem like a candidate who’s going to switch to earth tones in his middle age or who’s going to start dressing up in camouflage to rediscover his inner Rambo. Obama is content to meet the world on his terms, and something about that inspires confidence.
And yet that same lack of pathetic neediness may in fact be a detriment when it comes to persuading voters who, culturally or ideologically, just aren’t predisposed to like him. I once heard a friend of Obama’s compare him with Bill Clinton this way: if Clinton sees you walking down the other side of the street, he immediately crosses over to shake your hand; if Obama sees you coming, he nods and waits for you to cross. That image returned to me as I watched Obama campaign in Lebanon. Clinton wouldn’t have wanted to leave that gym until every last voter had been converted, even if that meant he had to memorize the scheduled sewer installation for every home in Russell County. Mark Warner, a similarly tenacious glad-hander, went to rural Virginia again and again because, deep down, he needed to change people’s perceptions of who he was. Obama doesn’t connect to the world that way, which is probably why his campaign has always preferred big rallies to hand-to-hand venues. Obama gives the impression that he’s going to show up and make his case, and if you don’t fall in love with him, well, he’ll just have to pick up the pieces and go on.
In some other election year, that probably wouldn’t have been enough to sway the subset of undecided voters who came to see Obama at Lebanon High. But this isn’t any other election year. Bush’s approval ratings are the lowest on record, the Republican nominee is an erstwhile foe of the N.R.A. and taxpayers are doling out loans to Wall Street while their own credit suddenly dries up. As this campaign’s symbol of change (the word is all but tattooed on his forehead), Obama has become, in a sense, the default candidate — the guy you choose if he can clear even a modest threshold of acceptability. Voters in places like Lebanon were not, as Obama joked, looking for excuses not to vote for him; they were looking for reasons they should. The uncommitted voters in the gymnasium might not have run back home to tell their friends how “terrific” Obama had been, but they may well have said that Obama didn’t seem alien or condescending — that he wasn’t the contemptuous, tax-loving liberal they had heard so much about. And maybe, this time, that would be enough.
A WEEK AFTER OBAMA VISITED Lebanon and Norfolk, I went to see Jim Webb in his Capitol Hill office. Obama’s campaign considers Webb, a war hero and former Republican, to be one of its most critical validators all over Virginia, specifically because he appeals to white men who are skeptical of Democrats in general. In fact, Webb’s Scots-Irish family hails from coal country. Not long after he entered the Senate, he became embroiled in a mini-controversy when an aide accidentally carried one of Webb’s favorite guns onto the Capitol grounds.
I was surprised, then, when Webb told me that while he was enthusiastic about Obama and would campaign for him, he did not intend to vouch for him on social issues. “I believe that Barack Obama has the temperament and the intellect and the ideas to be president,” Webb said. “But I don’t talk about his positions, and I don’t defend his positions.” When I commented that Webb wasn’t where Obama was on gun rights (Obama favors what he calls some “common sense” restrictions), Webb cut me off. “No, he’s not where I am on guns,” he said pointedly. It occurred to me that this was probably the kind of validation Obama could do without. (Webb appears to have softened his stance. A few weeks later, he decided to tape an ad promising voters in southwestern Virginia that Obama would not, in fact, confiscate their guns.)
Webb and I discussed the conventional wisdom taking hold — in discussions not only about Virginia but about Pennsylvania and Ohio and Michigan as well — that white men weren’t breaking Obama’s way mostly because he’s black. Webb disagreed. When it came to white working-class and rural voters, Webb said, what mattered was whether Obama seemed to share the same basic small-town values. “Does he understand me?” Webb said. “Can I trust him?”
At one point, when we were talking about the southwestern part of the state, Webb suggested, half seriously, that I should talk to his cousin Jimmy, who writes a column for The Lebanon News. (The number of Webb’s cousins is something of a joke in Virginia; he’s basically related in some way to the entire western part of the state.) So when I got back to my office, I tracked down cousin Jimmy, who, it turns out, is 78 years old and knows Virginia politics as well as he knows the old coins he sells to collectors. Jimmy Webb told me he was a strong Obama supporter, but he had a slightly different take on things than his famous cousin.
“When you get past Roanoke and out this way,” he told me, “in southwestern Virginia and eastern Tennessee, blacks are just not that popular. That’s one of Obama’s problems. I’ve had Democrats tell me that they’re not even going to the polls.” I heard much the same thing from Steve Cochran, the Democratic committee chairman in Montgomery County. (Believe it or not, Cochran, too, is somehow a distant cousin of Webb’s.) “I think if the people of southwestern Virginia had the opportunity to meet Barack Obama and see how intelligent he is and how genuine he is and how caring he is, there would be no question,” Cochran said. “But there is still this little bit of skepticism in Appalachian Virginia, as there is in a lot of other parts of the country, that this guy is still just a little bit not like me. I see people having a little trouble getting around that color barrier.”
How race affects Obama’s effort to broaden the electoral map is the most persistent question surrounding his campaign — and perhaps the least answerable. A bracing poll released last month by The Associated Press and Yahoo, in conjunction with Stanford University, concluded that Obama might be losing as many as six percentage points nationally because he’s black. This was based on the finding that 40 percent of white Americans admitted to some negative views toward blacks. Such polls are frequently cited as proof that Obama would be walking away with the election were he more than half white.
And yet from all available data Obama isn’t actually doing any worse with white men than the last two Democratic nominees, both of whom also ran at a time when the national climate offered considerable advantages — Gore because the country had enjoyed a long period of prosperity, Kerry because of the failing war in Iraq. According to exit polls, Kerry lost the overall white vote by 17 points in 2004. Recent Gallup tracking polls, while somewhat erratic from week to week, have shown Obama running above that level; polling in early October had him down by only eight points among white voters. “Obama’s doing better than Gore or Kerry,” says Dee Davis, who founded the Center for Rural Strategies in Whitesburg, Ky. “And I think both of those guys were white the last time I looked at the paper.” According to exit polls, Kerry received only 27 percent of the white-male vote in Virginia in 2004, a figure Obama is poised to surpass, according to a pollster from another campaign who is working in the state.
Perhaps the problem with this entire discussion about race is that it begins with the wrong question. Most polls focus on determining the prevalence of racial bias among white voters and whether it will affect their choices on Election Day. This may be the best way we have to measure the impact of race, but it is hardly revelatory; no one should be surprised to learn that racial stereotypes exist, particularly among lower-income and less-educated white men, or that such stereotypes affect the way voters see Obama. The more important question is not whether race is a factor in people’s votes but whether it is a determinative factor — that is, whether Obama’s being black is the disqualifying fact for white voters that it might have been 20 years ago or whether it has now been reduced to one of those surmountable obstacles that any candidate has to overcome.
When Al Smith, New York’s Democratic governor, ran for president in 1928, his Catholicism was a deal breaker. When John F. Kennedy ran in 1960, the prejudice remained, but it had lost its defining intensity. Kennedy felt sufficiently disadvantaged by his religion to address it in a major speech, just as Obama did on race during the primaries, but in the end, some sizable segment of Protestant voters who had concerns about pulling the lever for a Catholic did so anyway. In other words, it may be possible for racial prejudice to exist, as all the polls suggest it does, but for it to be only one significant influence among many, including voters’ views on the economy and on McCain as an alternative.
There is another parallel in the Kennedy example that may prove relevant if Obama’s strategists have their way. While Kennedy undoubtedly lost the votes of some Protestants who feared papal influence over the White House, their numbers were more than canceled out by the Catholic voters who came to the polls at a level never before seen. Obama’s strategists accept that there will be some number of voters — particularly white men — who will reject Obama solely because he is black. But they are betting, first, that most of these voters wouldn’t have voted for a Democrat in any event and, second, that the groundswell of black support for Obama will produce enough new African-American votes in a lot of states to offset them.
In 2004, 60 percent of voting-age black Americans went to the polls (compared with 67 percent of white voters), and about 88 percent of them voted for Kerry. Those are pretty impressive numbers, historically. And yet, with Obama on the ticket, it is not unrealistic to think that black turnout could increase by as many as five points and that Obama could increase the Democratic share of that vote to well over 90 percent. All of which means that if Obama can perform at least as well as Kerry among white men in some of the reliably red states he’s trying to turn blue, most notably Virginia and North Carolina, race as an overall factor in the election could end up winning Obama more votes than it takes away.
WHEN I SAT WITH OBAMA on his plane, just three days after his first debate with McCain and not quite a week since the nation’s credit system went into meltdown, the White House must have felt, finally, within his reach. National tracking polls showed him holding a consistent lead of four to six points for the first time in the campaign. In a string of familiar battleground states where Obama had been struggling to capitalize on anti-Bush sentiment and economic angst, a new round of polls showed him breaking out at last. He had finally put some distance between himself and McCain in Pennsylvania and Michigan, and he was on the verge of driving the Republicans from the latter state altogether. In Ohio and Florida, states that Bush carried twice, Obama appeared to have broken a stalemate and moved solidly into the lead. Such readings were merely snapshots, of course, subject to change at any moment, but even so, both campaigns seemed to sense that McCain’s window for taking command of the campaign was beginning to close.
In Virginia, according to both private and public polling, the shift was especially pronounced. Several polls would soon show Obama pulling ahead of McCain by a significant margin, and two would have his lead in the state soaring into double digits. More staggering was the data concerning white voters and, specifically, men. According to a random telephone poll by SurveyUSA (though often derided by rival pollsters, the outfit compiled a surprisingly strong track record in the primaries), McCain was leading among men in Virginia by 10 points just after the conventions; by the beginning of October, Obama was leading by 11. Among white voters in the state overall, McCain’s 22-point September lead had shrunk to single digits. In the rural Shenandoah Valley region, running along the state’s western border and down into coal country, McCain had led by 24 points in September. Now he and Obama were tied.
And yet it seemed fair to question whether anything about this sudden movement actually validated Obama’s central argument about American politics — this notion that the cultural fault line in the electorate can somehow be bridged by a generational change in leadership — or whether it spoke to some more immediate, more desperate impulse in a shaken electorate. The campaign had become pretty much a referendum on the current economic carnage and eight years of mostly bad news turning to worse, and for the moment, at least, the crisis on Wall Street appeared to have accomplished what Obama’s strategists had been unable to do for months leading up to it: change the focus from Obama’s readiness and supposed elitism to George W. Bush’s myriad failures. In 2004, voters in the newly influential exurbs chose cultural identity over their concerns about war and the economy, and this choice cost John Kerry Ohio and the presidency; this year, it seemed increasingly likely that those voters might tip the other way — and take the election with them.
OBAMA WOULD gladly take that outcome, of course. But it would not be the transformational victory he envisioned when he set out to run, the one in which white men in exurbs and rural counties wouldn’t just grudgingly vote for a Democrat out of frustration with the alternative but actually come around to the idea that a Democrat can share their values. “If I’m able to change this,” he told me on his plane, meaning the cultural breach in our politics, “then it’s probably going to be most powerful after I’m elected, when you’re no longer in the context of day-to-day battle, and I can prove it by what I do.”
I asked Obama if it was frustrating to have seen, throughout the campaign, so many polls that showed him trailing badly among white men with lower incomes or less education.
“It’s not frustrating,” Obama said, shaking his head. I found this believable; Obama seems almost impervious to frustration. “There are a couple of things at work here. No. 1, let’s face it — I’m not a familiar type.” He laughed. “Which means it would be easier for me to deliver this message if I was from one of these places, right? I’ve got to deliver that message as a black guy from Hawaii named Barack Obama. So, admittedly, it’s just unfamiliar.
“Which, by the way, is a different argument than race,” Obama continued, pausing to make sure I understood. “I’m not making an argument that the resistance is simply racial. It’s more just that I’m different in all kinds of ways. I’m different even for black people. I went through similar stuff when I ran against Bobby Rush on the all-black South Side of Chicago.” In that race, a Democratic primary for Congress in 2000, Rush, the black incumbent, handed Obama his first and only political defeat. “It’s like: ‘Who is this guy? Where’d he come from?’ So that’s part of it.
“The second part of it is that I’m trying to do this in an environment where the media narrative is already set up in a certain way. So it’s hard to not be dropped into a box.”
He reminded me that back in March, for instance, he accepted a spontaneous invitation from a voter in Altoona, Pa., to bowl a few frames, and it turned out Obama was basically a god-awful bowler. Some commentators gleefully used this deficiency to portray him as out of touch with the common man, in a John Kerry-windsurfing sort of way. (Joe Scarborough, on MSNBC, used the word “prissy.”) To Obama, this brought home the bleak reality that, as a Democratic nominee, he was going to be typecast, fairly or not.
“I am convinced that if there were no Fox News, I might be two or three points higher in the polls,” Obama told me. “If I were watching Fox News, I wouldn’t vote for me, right? Because the way I’m portrayed 24/7 is as a freak! I am the latte-sipping, New York Times-reading, Volvo-driving, no-gun-owning, effete, politically correct, arrogant liberal. Who wants somebody like that?
“I guess the point I’m making,” he went on, “is that there is an entire industry now, an entire apparatus, designed to perpetuate this cultural schism, and it’s powerful. People want to know that you’re fighting for them, that you get them. And I actually think I do. But you know, if people are just seeing me in sound bites, they’re not going to discover that. That’s why I say that some of that may have to happen after the election, when they get to know you.”
Hearing him say this a second time, it seemed to me a remarkable admission — if not a retreat from his driving vision, then at least a deferral. Normally, in political campaigns, you hope people get to know you and then decide to vote for you; Obama now believed that perhaps only the inverse was possible. Once, he might have thought that if he could only win a bunch of red states and pile up 350 electoral votes, he could obliterate the red-blue paralysis of the last decade and wield his mandate like a machete against the culture warriors in Washington. Now, it seemed, he understood that even a Reaganesque triumph wouldn’t suddenly erase the effect of 40 years of exploiting peoples’ darkest fears or ignoring their legitimate anxieties, the twisted and bipartisan legacy of a lost political generation. If he won, Obama would likely start out as a 50-plus-1 president, no matter what the map had in store. And then the campaign would begin again.